Fashion Group International of Boston welcomed Avra Myers of A Ruby, Jo Swani of The Moxie Agency, and Emmanuelle Accad of Neiman Marcus to discuss the Role of Representation. Moderated by Nash Yacoub of SUCCARRA, this panel of seasoned fashion and public relations professionals focused on the importance of building a solid brand and maintaining a positive public presence for your product.
Accad, who leads the public relations efforts for Neiman’s Boston location, emphasized the value of hosting grassroots in-store events and securing the appropriate media coverage. She manages a number of corporate and local events per year that include high-end designer labels and luxury cosmetic lines.
Fashion Group International dates back to 1928 when Edna Woolman Chase, editor-in-chief of Vogue, gathered 17 women for lunch at a midtown Manhattan restaurant. The group had three things in common: each woman worked in the fashion industry, each held all the others in high regard and collectively they believed fashion was in need of a grand stage to increase public awareness about American fashion and women’s role in the business.
Within two years, The Fashion Group® became an organization with a place, a purpose, by-laws, officers and women eager to become members. Click here to learn more about joining Fashion Group International of Boston.
